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Paoli Showroom
Chicago, IL | Washington, DC | 15,000 square feet

While working on the development of two new furniture lines with our sister company Q Design, Paoli asked Whitney to propose a design concept for their existing Chicago Showroom located in the Merchandise Mart. Whitney saw the potential of incorporating traditional elements from which Paoli had made a name for itself, with a contemporary styling showing the evolution of the more recent product lines.

 

 

Paoli Showroom
Chicago, IL | Washington, DC | 15,000 square feet

The overall feel of the once extremely colorful showroom began to transform into a sleek contemporary backdrop for Paoli to showcase their furniture pieces.  The entry was designed to highlight one of their award winning product lines and to give the space brand identity.  To break up the “fishbowl” feeling of the glass curtain wall that surrounds the showroom, Whitney teamed with their in-house Environmental Graphics Consultant to provide a branded image application visible from anywhere in the showroom.  Individual furniture vignettes were also created using accent carpet and fabric backdrops.

 

 

Paoli Showroom
Chicago, IL | Washington, DC | 15,000 square feet

On a tight budget and time frame, Paoli unveiled its new Chicago showroom image in time for the 2008 NEOCON World’s Trade Fair. The success of this project led to Whitney being commissioned to re-design Paoli’s 5,000 square foot Washington, DC showroom with the same branded identity and aesthetic.

 
 
 


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